PlayStation Australia is today celebrating that their console (the PS4) is now the fastest selling home video games console in Australia.
According to Luis Gil of the NPD Group in Australia, “the Console Hardware category in Australia has more than doubled in value since release of 8th Generation Hardware in 2013. PlayStation 4 accounted for a substantial 44% of the total category value since its launch”. (1)
At the moment PlayStation Australia is just short of celebrating their 20th anniversary in the Australian market and are quite please with this result. Michael Ephraim the Managing Director of Sony Computer Entertainment Australia and New Zealand said “I’ve watched this business grow over the 20 years and have had the pleasure of being part of the monumental change in innovation and category growth; of which PlayStation has historically been a key driver of. PlayStation 4 is now the fastest selling home console in Australian history and this reflects the passion of our players, our partners and the quality of the PlayStation offer.”
SCE Australia is continuing to expand its services on the system for owners with the announcement today that users will soon be able to enjoy content from the Plus7 streaming service which will be available later this year. You can read all about that announcement right here.
(1) NPD Group Australia, Console Hardware sales data. w/c November 25th 2013 – w/e October 26th 2014