Today Foxtel announced a new product which is now known as Foxtel Now. Foxtel says that this is to be a new “re energised TV streaming service” for the company. The new streaming service will replace Foxtel Play.
Foxtel also partnered with a design business named Maud to create a new logo for their Foxtel brand. To go with their new logo and image Foxtel’s new slogan is “Foxtel For Everyone”. The new visual strategy is designed to represent Foxtel’s more open and inclusive service offering.
Foxtel CEO Peter Tonagh said, “We believe everyone deserves to experience the world’s best entertainment. Foxtel offers award winning home-grown drama, plus the best choice in live sport, new movies, new shows and complete seasons than anyone else in Australia. Unfortunately, not enough Australians are able to enjoy this incredible programming. We think it’s time to change that, so we’ve taken some big steps to diversify our service to offer the biggest, most affordable, range of options for everyone. From tomorrow, all Australians can watch what they want, when they want and where they want at a price that suits them best, from low-price, no-commitment, HD streaming up to a state-of the art viewing experience via our cable and satellite iQ3 set top box.”
The main attraction of Foxtel Now is that subscribers can sign up and enjoy the highly anticipated seventh season of Game of Thrones, in HD, for only $15 per month.
It is worth noting that HD is only available on PC/Mac via Google Chrome browser, Telstra TV and Chromecast. Not all services/programs are available in HD. HD not available on mobile/tablet.
The streaming service will be competing with other services in Australia such as Netflix and Stan, both of which have been available for quite some time.